DECODE · MAKE SENSE OF YOUR DIGITAL WORLD
Decode: your glossary for tech, AI & online marketing
No more buzzwords or confusing jargon. Decode explains AI, automation, e-commerce and online marketing. Clear, concise and practical — so you can understand how digital tools fit together.
Decode terms. Understand the connections.
Short answers, clear definitions and useful context. Historical terms remain available and are identified as such.
FFA (Free for All)
FFA means Free for All and, in older SEO terminology, refers to freely accessible link lists.
File Name
A file name identifies a file within a directory.
File Structure
File structure describes how data is organised within a file or how files are organised in directories.
File-sharing platform
A file-sharing platform enables the exchange of files or other goods.
Filter
A filter narrows down data or results based on defined criteria.
Firefox
Firefox is a web browser by Mozilla.
Firewall
A firewall controls network traffic according to defined rules.
Flash
Flash was an Adobe technology for interactive web content, games and animations.
Florida Update
Florida Update is the historical name for an earlier change to Google's search assessment.
Follow
Depending on the context, follow refers to following content or to how a link is treated.
Footer
A footer is the closing section of a webpage.
Gateway
A gateway connects different networks or systems and mediates between them.
Generative AI
Generative AI creates text and other content. Find out how to use it for drafts and which results you should review.
Gmail
Gmail is Google's email service.
GMail Notifier
Gmail Notifier referred to a utility for notifying users about new Gmail messages.
Google is a technology company whose search engine makes information on the web discoverable.
Google Ads / AdWords
Google Ads is Google’s advertising platform for paid ads, for example in Search and on YouTube.
Google Analytics
Google Analytics is a tool for analyzing the use of websites and apps.
Google API
A Google API is an application programming interface for a Google service.
Google search
To Google means to search for information using Google.
Google Zeitgeist
Google Zeitgeist was a name for analyses of popular search queries.
Guestbook
A guestbook is a section of a website for publicly visible visitor posts.
Hacker
A hacker examines or modifies technical systems using specialized expertise.
Hallway Page
Hallway Page is a term from older SEO discussions for an overview page that links to other pages.
Head
The HTML head contains metadata and references to a webpage’s resources.
Heading tags
Heading tags are the HTML elements h1 through h6.
Heading Tags
Heading tags are the HTML elements h1 to h6 used to mark headings.
Hidden Text
Hidden text is text that is visually concealed.
Hijacking
Hijacking refers to the unauthorized takeover of accounts, sessions, domains, or other resources.
Hilltop Algorithm
Hilltop is a historical approach to evaluating webpages through topical expert pages and links.
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