DECODE · MAKE SENSE OF YOUR DIGITAL WORLD
Decode: your glossary for tech, AI & online marketing
No more buzzwords or confusing jargon. Decode explains AI, automation, e-commerce and online marketing. Clear, concise and practical — so you can understand how digital tools fit together.
Decode terms. Understand the connections.
Short answers, clear definitions and useful context. Historical terms remain available and are identified as such.
Authority Site
An authority site is a website considered a trusted source of information in a subject area.
Automatic Redirect
An automatic redirect takes visitors and crawlers from one URL to another.
Automatic Submission
Automatic submission refers to using software to submit websites to search engines or directories.
AVI
AVI is a multimedia container format for audio and video data.
Back-Snapping Service
A back-snapping service monitors expiring domain registrations and tries to register domains when they become available.
Backbone
A backbone is a high-capacity main connection in a network.
Backdoor
A backdoor is a hidden or unauthorised means of access to a system.
Backlink
A backlink is a link from another website to your website.
Backlink Update
A backlink update is an update to information about incoming links.
Backup
A backup is a copy of data that makes it possible to restore it after loss or damage.
Bad Neighbourhood
In SEO, a bad neighbourhood is a problematic environment of websites, such as spam networks.
Bandwidth
In networking, bandwidth is the available data transmission capacity of a connection.
Banner
A banner is a graphical advertising space on a website or in an application.
Billing
Billing is the process of charging for products or services.
Binary Data
Binary data is data stored or transmitted as a sequence of bits.
Bit
A bit is a binary unit of information with two possible states, usually 0 and 1.
Black Hat SEO
Black Hat SEO refers to manipulative optimisation practices that violate search engine guidelines.
Blacklist
A blacklist is a list of entries that are blocked or restricted.
BlockRank
BlockRank refers to a research approach for calculating PageRank faster using groups in the web graph.
Blog
A blog is a website or section featuring regularly published posts.
Blog Spam
Blog spam consists of unwanted posts or comments that spread advertising or manipulative links, for example.
Blue Screen
A blue screen is a Windows error screen displayed after a serious system problem.
Bookmark
A bookmark is a saved link to a web address.
Bookmark
A bookmark saves a website address in the browser.
Boolean Operators
Boolean operators logically combine statements or search conditions.
Bots
Bots are programs that perform tasks automatically.
bps
bps stands for bits per second and measures the number of bits transmitted per second.
Broken Link
A broken link no longer leads to the expected content.
Browser
A browser is a program for accessing and displaying websites.
Browser detection
Browser detection determines which content or features to deliver based on browser characteristics.
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