DECODE · MAKE SENSE OF YOUR DIGITAL WORLD
Decode: your glossary for tech, AI & online marketing
No more buzzwords or confusing jargon. Decode explains AI, automation, e-commerce and online marketing. Clear, concise and practical — so you can understand how digital tools fit together.
Decode terms. Understand the connections.
Short answers, clear definitions and useful context. Historical terms remain available and are identified as such.
Online target audience
A target audience is a group of people whose needs an offer is intended to address.
Online translation program
An online translation program translates text into other languages through a digital service.
Open Directory Project (ODP)
Open Directory Project was the name of an editorially maintained web directory known as DMOZ.
OpenDocument Format (ODF)
ODF stands for OpenDocument Format, an open format for office documents.
Page Impressions
Page impressions are counted page views.
Page Jacking
Page jacking refers to the unauthorized copying or imitation of a website to exploit its content or visitors.
Page Views
Page views are page visits within a measurement system.
PageRank
PageRank is a method for evaluating pages based on the web’s link structure.
PageRank Algorithm
The PageRank algorithm mathematically evaluates connections between pages.
PageRank Update
PageRank update was formerly often used to refer to updates to publicly visible PageRank displays.
Paid Content
Paid content is content that requires payment to access.
Paid Ranking
Paid ranking refers to a paid placement.
Prompt Engineering
A prompt describes a task for AI. Learn how clear instructions, examples and testing can help produce more reliable results.
Qualified Google Advertising Professional
Qualified Google Advertising Professional was a former designation in the Google advertising space.
Query
A query is a request sent to a system.
QWERTY
QWERTY refers to a keyboard layout whose top letter row begins with these six characters.
QWERTZ
QWERTZ refers to a keyboard layout whose top letter row begins with these six characters.
Ramp-Up
Ramp-up refers to an initial phase in which performance or capacity is gradually increased.
Ranking
Ranking refers to the position of a result within an ordered list.
Ranking Algorithm
A ranking algorithm determines the order of results based on various signals.
Ranking Criteria
Ranking criteria are signals considered when ordering search results.
Ranking Optimization
Ranking optimization involves improvements intended to help content be found more easily for relevant search queries.
Ranking Update
A ranking update refers to a change in search evaluation or observed positions.
RASPPOE
RASPPOE refers to an older software solution for PPPoE connections.
Real name
A real name is a person’s actual name, as opposed to a pseudonym.
Removal from a search index
Removing a website usually means asking for its content to be removed from a search engine index.
Resolution
For raster images and displays, resolution refers to the number or density of pixels.
Retrieval Augmented Generation (RAG)
RAG connects a language model to relevant information sources. This allows answers to draw on company knowledge rather than only training data.
Sale
A sale refers to a transaction or a sales promotion.
Sandbox
A sandbox is an isolated environment for testing software.
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