DECODE · MAKE SENSE OF YOUR DIGITAL WORLD
Decode: your glossary for tech, AI & online marketing
No more buzzwords or confusing jargon. Decode explains AI, automation, e-commerce and online marketing. Clear, concise and practical — so you can understand how digital tools fit together.
Decode terms. Understand the connections.
Short answers, clear definitions and useful context. Historical terms remain available and are identified as such.
404 error page
HTTP 404 means that the server cannot find the requested resource.
Abbadon
Abbadon was an entry in an earlier NetzTurm glossary.
Absolute link
An absolute link contains the complete address of its destination, including the protocol and domain.
Account
An account is a user account for a digital service.
ActiveX
ActiveX is a Microsoft technology for software components that was formerly also used in Internet Explorer.
Ad clicks
Ad clicks are clicks on a digital advertisement.
Ad impressions
Ad impressions indicate how often an advertisement was served or counted as an impression under the platform’s rules.
Ad views
Ad views refer to views of an advertisement.
Admin-C
Admin-C stood for Administrative Contact and referred to a domain’s administrative contact person.
AdSense
Google AdSense is a service that lets website operators monetize advertising space.
AdWords API
The AdWords API was an application programming interface for managing Google advertising accounts.
Affiliate program
An affiliate program is a partner program in which referrers receive an agreed commission for measurable results.
AI agents
AI agents can use tools and work through tasks in steps. Examples, differences from chatbots, and sensible approval controls.
AI Chatbot
An AI chatbot answers questions in a conversation. Learn how sources, hand-offs and system integrations work together in customer service.
AI hallucinations
AI hallucinations are plausible-sounding but inaccurate outputs. Learn how sources, tests and approvals can help manage this risk.
AI Invoice Processing
AI can capture invoice data and prepare checks, combining document recognition, plausibility checks and approval.
AI Proof of Concept
An AI proof of concept tests a specific idea using real examples. This makes the benefits, effort, and limitations clear before a larger rollout.
AI-Generated Product Texts
AI can draft product descriptions from existing attributes, keeping facts, tone and approvals traceable in your e-commerce operations.
Algorithm
An algorithm is a clearly defined sequence of steps for solving a task.
Allegra Update
Allegra Update is the historical name for a change to Google's search evaluation.
Allinanchor
Allinanchor is a search operator that relates to terms in link text.
Allintitle
Allintitle is a search operator for terms in page titles.
Allinurl
Allinurl is a search operator for terms within web addresses.
ALT tag
The so-called ALT tag is technically the alt attribute of an image in HTML.
Anchor Text
Anchor text is the visible or accessible link text of a hyperlink.
API interface
An API connects software through defined access points. Learn how interfaces enable data retrieval and AI workflows in existing systems.
Apple
Apple was a humorous entry in the former NetzTurm glossary.
Artificial Intelligence (AI)
What is AI, and where can it help your business? A clear explanation with examples for customer service, documents and workflows.
ASCII File
An ASCII file is a text file whose characters belong to the ASCII character set.
Austin Update
Austin Update is a historical term from the early history of Google SEO.
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