DECODE · MAKE SENSE OF YOUR DIGITAL WORLD
Decode: your glossary for tech, AI & online marketing
No more buzzwords or confusing jargon. Decode explains AI, automation, e-commerce and online marketing. Clear, concise and practical — so you can understand how digital tools fit together.
Decode terms. Understand the connections.
Short answers, clear definitions and useful context. Historical terms remain available and are identified as such.
Deep Crawl
A deep crawl refers to an extensive retrieval of a website's subpages.
Deep Link
A deep link leads directly to a subpage or specific piece of content.
Description
A meta description is a short description of a web page in the HTML head.
DFÜ (Data Transmission over Distance)
DFÜ stands for Datenfernübertragung and refers to the exchange of data over long distances.
DHTML
DHTML stands for Dynamic HTML and was a collective term for interactive web pages using HTML, CSS, JavaScript and DOM.
Dial-up access
Dial-up access refers to establishing a connection through a dial-up infrastructure.
Dial-up number
A dial-up number is a telephone number used to establish a data connection to a service.
Dialer
A dialer is a program for establishing a telephone or data connection.
Digital
Digital describes the representation and processing of information using distinct values.
Directory
A web directory is a listing of websites that organizes entries by topic.
Disclaimer
A disclaimer is a notice that contextualises content or responsibilities.
Disclaimer
A disclaimer is intended to limit responsibility for certain risks.
DMMV (German Multimedia Association)
DMMV is the former name of the German Multimedia Association.
DMOZ
DMOZ was an editorially maintained web directory, also known as the Open Directory Project.
DNS (Domain Name System)
DNS stands for Domain Name System and maps domain names to various DNS records.
Domain
A domain is a readable name in the Domain Name System, such as netzturm.com.
Domain Popularity
In SEO terminology, Domain Popularity refers to the number of distinct domains that link to a website.
Domain Snapping
Domain Snapping refers to trying to register a domain as soon as it becomes available.
Doorway page
In SEO, a doorway page is a page created mainly for search engines that directs users to another destination.
Doorway Page
A doorway page is an intermediary page that directs visitors to another destination.
Doorway Page Generator
A doorway page generator automatically creates intermediary pages.
e-biz
E-biz is a short form of e-business.
E-business
E-business covers a company’s business processes supported by digital technology.
E-Commerce (electronic commerce)
E-commerce refers to the electronic trade of goods or services.
eBay
eBay is a digital marketplace for buying and selling goods.
Email is a form of electronic communication in which messages are sent between addresses.
Email is short for electronic mail.
Email Automation
AI can classify emails, find information and prepare draft replies. Examples for clear ownership and controlled sending.
Email filter
An email filter sorts or processes emails according to specified criteria.
FAQ (Frequently Asked Questions)
FAQ stands for Frequently Asked Questions.
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