DECODE · MAKE SENSE OF YOUR DIGITAL WORLD
Decode: your glossary for tech, AI & online marketing
No more buzzwords or confusing jargon. Decode explains AI, automation, e-commerce and online marketing. Clear, concise and practical — so you can understand how digital tools fit together.
Decode terms. Understand the connections.
Short answers, clear definitions and useful context. Historical terms remain available and are identified as such.
Layer
A layer is a level within a design or user interface.
Layout
Layout refers to the arrangement of text, images and controls.
Leads
A lead is a contact who has shown interest in an offer.
Link
A link points to another document, resource or section.
Listing
A listing is a stored data record or a publication in a directory.
Listing Service
A listing service handles submissions to digital directories or platforms.
Listing Software
Listing software automates the submission of websites or business details to directories.
Loading time
Loading time describes how quickly a website makes its content available.
Local AI
Local AI runs on your own infrastructure. Learn how much control it can offer and what operational tasks are still involved.
Logging in
Logging in means signing in to a digital service.
Meta tag generator
A meta tag generator creates HTML metadata based on user input.
Meta tags
Meta tags are HTML information about a webpage, such as a description and robots instructions.
Modem
A modem converts signals for a data connection.
Monitor
A monitor is a screen used to display information.
Monitoring
Monitoring is the ongoing observation of systems or measured values.
MPEG
MPEG refers to a group of standards for processing and compressing audio and video data.
Natural Listings
Natural listings are organic search results that have not been purchased as ads.
Netiquette
Netiquette refers to rules for respectful behaviour in digital communication.
Netzmarketing
Netzmarketing is an older term for marketing through digital networks.
New customers
New customers are customers using a company’s offering for the first time.
News
News is current information or announcements.
Newsgroup
A newsgroup is a topic-based discussion area on Usenet.
Newsletter
A newsletter is a message sent to subscribers regularly or on particular occasions.
OCR text recognition
OCR converts text in images and scans into processable characters. Find out where recognition helps and when review is necessary.
Off-page optimisation
Off-page optimisation includes SEO measures carried out outside your own website.
Offline
Offline means that there is no active connection to a particular network or service.
Offline PR
Offline PR refers to public relations outside purely digital channels.
Online
Online means that a connection to a network or digital service is active.
Online editor
An online editor is an editing tool accessed through a web interface.
Online service
An online service provides features or information over a network.
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