What does Google Ads mean?
Google Ads is Google’s advertising platform for paid ads, for example in Search and on YouTube. AdWords is the service’s former name.
AN EXAMPLE IN PRACTICE
Where you might encounter it
You run an online shop selling office supplies. When someone searches for a suitable product, your ad may appear and link directly to the relevant product page.
Why does this matter for your business?
You can promote offers to specific audiences and control budgets. A clear goal, a suitable landing page, and analysis of results are essential.
What to keep in mind
- An ad guarantees neither sales nor a particular placement.
- Depending on the campaign, billing may be based on clicks or impressions, for example.
- Costs, inquiries, and sales should be considered together.
Further sources
From NetzTurm Decode. Clear explanations with historical context.