DECODE · MAKE SENSE OF YOUR DIGITAL WORLD
Decode: your glossary for tech, AI & online marketing
No more buzzwords or confusing jargon. Decode explains AI, automation, e-commerce and online marketing. Clear, concise and practical — so you can understand how digital tools fit together.
Decode terms. Understand the connections.
Short answers, clear definitions and useful context. Historical terms remain available and are identified as such.
Human in the Loop
Human in the Loop involves people in AI workflows. Examples include approvals, unclear results and decisions involving responsibility.
ICANN
ICANN is an organization that performs key functions in coordinating the Domain Name System.
ID
An ID is an identifier used to identify an object, account, or data record.
IFrames
An iframe is an HTML element that embeds another document within a webpage.
Image Editing
Image editing involves changing digital images, for example by cropping, adjusting colours or retouching.
Image Editing Software
Image editing software is used to edit photos and graphics.
Image Map
An image map is an image with multiple defined clickable areas.
Improve search engine rankings
Improving search engine rankings means aligning content and technology with relevant search queries.
Inbound Link
An inbound link is a link pointing to a website from another website.
Indexed Webpage
An indexed webpage is a page included in a search engine index.
Indexing
In the context of search engines, indexing means adding information about a page to a search index.
Information Retrieval
Information retrieval is the process of finding and selecting relevant information from a collection.
Intelligent Document Processing
Intelligent document processing identifies document types, extracts information and passes verified data into your existing workflows.
JavaScript
JavaScript is a programming language used for interactive websites and many other applications.
JavaScript Redirect
A JavaScript redirect changes the destination in the browser using a script.
Joe Job
A Joe Job is an abusive action using a forged sender identity to damage a third party’s reputation.
JPEG / JPG
JPEG is an image format that typically uses lossy compression.
JSP
JSP stands for JavaServer Pages and refers to a server-side technology for generating dynamic web content.
Junk Sites
In SEO terminology, junk sites are low-quality or manipulative websites.
Kbps
kbps stands for kilobits per second and describes a data transfer rate.
Keylogger
A keylogger records keyboard input.
Keyphrase
A keyphrase is a group of words that describes a search query or topic.
Keyword
A keyword is a word or phrase that describes a search query or topic.
Keyword
A keyword describes a topic and helps categorize content.
Keyword Advertising
Keyword Advertising refers to advertising based on search terms.
Keyword density
Keyword density refers to the proportion of a term within a text.
Knowledge assistant
A knowledge assistant helps your team find approved information. Examples include manuals, product knowledge, and internal processes.
LAN
LAN stands for Local Area Network and refers to a local network.
Landing page
A landing page is a destination page for a specific campaign, search query or action.
Large Language Model (LLM)
LLM stands for Large Language Model. Find out how language models process text and the role they play in a business solution.
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