DECODE · MAKE SENSE OF YOUR DIGITAL WORLD
Decode: your glossary for tech, AI & online marketing
No more buzzwords or confusing jargon. Decode explains AI, automation, e-commerce and online marketing. Clear, concise and practical — so you can understand how digital tools fit together.
Decode terms. Understand the connections.
Short answers, clear definitions and useful context. Historical terms remain available and are identified as such.
Scanner
A scanner captures source materials and converts them into digital data.
Screen Resolution
Screen resolution is the number of pixels a display can show.
Search Engine Submission
Submitting a website to search engines means drawing attention to its content.
Shadow domain
Shadow domain is a term for an additional domain covertly used for redirection or manipulation.
Source Code
Source code is the human-readable description of a program or document.
Tag
An HTML tag indicates the structure of a document, such as paragraphs, links or headings.
Targeting
Targeting refers to selecting an audience for content or advertising.
Teaser
A teaser is a brief introduction that draws attention to more detailed content.
Telecommunications Act (TKG)
The Telecommunications Act, abbreviated TKG, regulates aspects of telecommunications in Germany.
Telemedia Act (TDG)
The Telemedia Act, abbreviated TDG, was an earlier German law covering certain electronic services.
Term frequency
Tem frequency was a spelling used in the old glossary in connection with how often a term appears.
Transfer rate
Transfer rate describes the amount of data transmitted per unit of time.
Umlaut domain
An umlaut domain contains internationalized characters such as ä, ö or ü.
Unique visitors
Unique visitors are visitors counted as distinct within a measurement method.
Valid CSS
Valid CSS conforms to the checked syntax and language rules of CSS.
Valid HTML
Valid HTML conforms to the checked rules of the HTML markup language.
Validator
A validator checks data or code against specified rules.
VBScript
VBScript is a scripting language developed by Microsoft.
Voicebot
A voicebot processes spoken requests. Learn how speech recognition, responses and handoffs to your team work together.
WAP
WAP stands for Wireless Application Protocol and was a technology for mobile internet services.
Warez
Warez refers to software or other digital content distributed without authorization.
Warmup
Warmup refers to a warming-up or ramp-up phase.
Warning letter (Abmahnung)
A warning letter is a request to stop or correct conduct that has been challenged.
WAV / WAVE
WAV is an audio container format that often stores uncompressed audio signals.
Wayback Machine
The Wayback Machine is a web archive operated by the Internet Archive.
WCMS
WCMS stands for Web Content Management System.
Website audience targeting
Audience targeting means adapting language, content and design to the intended users.
Website navigation
A website’s navigation guides visitors to its content and features.
Website scanner
A website scanner automatically examines webpages for specific properties.
Workflow automation
Workflow automation connects recurring work steps. Find out when fixed rules are enough and where AI can provide useful support.
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