What does Leads mean?
A lead is a contact who has shown interest in an offer. How qualified a lead is depends on their needs, the information provided and the agreed assessment criteria.
AN EXAMPLE IN PRACTICE
Where you might encounter it
Someone uses your contact form to ask about a specific implementation. This enquiry is a lead. Only a conversation will show whether their needs match the offer.
From NetzTurm Decode. Clear explanations with historical context.