What does CTR (Click-Through Rate) mean?
CTR stands for click-through rate and is the proportion of clicks to impressions. It is calculated as clicks divided by impressions, multiplied by 100 percent.
AN EXAMPLE IN PRACTICE
Where you might encounter it
An ad receives 1,000 impressions and 50 clicks. Its CTR is 5 percent. Whether those clicks lead to suitable customers must be assessed separately.
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