What does CPC (Cost per Click) mean?
CPC stands for Cost per Click and refers to the cost for each click on an ad. Average CPC is calculated by dividing advertising costs by the number of clicks.
AN EXAMPLE IN PRACTICE
Where you might encounter it
A campaign costs 200 euros and receives 100 clicks. Its average CPC is 2 euros. Whether the advertising is cost-effective can only be determined by looking at the results it generated.
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